Directors’ report - continued To make our vision a reality, we’ve grounded our strategy in three core values that define who we are and how we operate:
1.Obsessing about Customers: We exist to make life better for our customers—every hour, every day. Whether it’s connectivity, content, or care, we never rest until we deliver excellence. Our teams are empowered to solve, support, and serve—quickly, compassionately, and consistently.
2.Act Like Owners: Every person at GO takes personal responsibility for our shared success. We’re proactive, accountable, and always seeking smarter, better ways to move forward. Mistakes are lessons, and progress is our mindset.
3.One GO Team: Collaboration is our catalyst. We believe the best customer experience is built by a unified, connected team - across functions, across borders, and across all the communities we serve.
These values are more than slogans—they’re hardwired into our KPIs, our strategy, and our everyday operations.
Purpose in Action: 2024 Highlights
Over four years ago, GO began a journey to bring its purpose and culture to life. To help lead the way, we appointed Purpose Champions from across the organisation—people who believe deeply in what we stand for.
Their mission has grown since then. Today, they listen, observe, and help uncover what might be holding us back from truly living our purpose and values. More than that, they actively support teams in finding solutions and inspire others by leading through example.
They’re helping shape what it really means to be a purpose-driven organisation—and how each part of GO can bring that to life every day. This journey is ongoing.
Investing in a digital Malta where no one is left behind -True Fibre Expansion: Over 68,000 new homes were passed with True Fibre in 2024. Today we have surpassed the 96% nationwide coverage putting us well on track for nationwide coverage by end of year.
-5G Network Rollout: Accelerated deployment and enhanced spectrum use, delivering faster speeds and lower latency mobile services across fibre powered, AI supported network.
-Robust Infrastructure: Strategic investment in submarine cable and local infrastructure for seamless international connectivity.
-Digital Inclusion Initiatives: We continued our sponsorship of Mase in Space, Malta’s first digital, autism-friendly children’s book and supported the organisation of a multisensory experience for children on the spectrum and expanded ‘Your Device Your Right’ initiative, supporting underprivileged families with devices, connectivity, and digital tools. We also supported a number of youth outreach programmes.
-Cybersecurity Investment: Strengthened digital trust with investment in Cybersift Holdings Ltd, providing cutting-edge cyber protection for businesses.
-Expansion of digital reach: The acquisition of Klikk, a local digital and electronics store will allow us to serve our customers digital needs even better.