
16Annual Report and Financial Statements 2023
How our vision ties into our core strategy
Our core strategy is based on four main pillars:
1. Scaling up our innovative WealthTech platform
MeDirect focuses on the affluent customersegment (typically
with €30,000-€300,000 in wealth) that values convenience,
transparency and choice. MeDirect aims to provide a full range
of investment services from brokerage to investment advice to
3. MeDirect Tech Proprietary platform
MeDirect’s technology strategy is a testament to the power of modern software architecture in driving business
growth and maintaining a competitive edge. MeDirect’s cloud-agnostic approach allows for the seamless integra-
tion of services from various third-party providers, enhancing its digital offerings. This strategic selection of partners
contributes to a robust and flexible modular ecosystem, capable of supporting the platform’s scalability.
The transition from a monolithic setup to a containerized platform
is a pivotal move in MeDirect’s tech strategy. This shift not only fa-
cilitates scaling up to accommodate higher volumes and broader
geographies but also ensures cost-efficiency. The adoption of a
modularmicroservices architecture underlines MeDirect’s commit-
ment to continuous innovation and its ability to adapt to evolving
business and customer needs.
Furthermore, MeDirect platform’s design revolves around six
core elements that prioritize user experience and interfaces,
client experience management,order orchestration, payment execution, and transaction management.These elements
are underpinned by key design principles that ensure a seamless and efficient operation. MeDirect’s in-house software
development team, recognized for its excellence, plays a crucial role in the ongoing development and refinement of this
cutting-edge technology.
Overall, MeDirect’s tech architecture is a strategic asset that enables it to offer a comprehensive and
multi-channel customer experience while optimizing operational efficiency and scalability. This positions MeDirect well
to respond swiftly to market demands and to continue its trajectory of innovation and growth.
2. Growing a low risk and capital efficient mortgage lending platform
We have built from scratch mortgage offerings in the Netherlands,Belgium and Malta and have developed a lend-
ing platform that is both scalable and competitive. In Belgium and the Netherlands, MeDirect operates a B2B2C
approach,by working with top notch servicing and origination partners and focusing on niche market segments,while still
maintaining an appropriate risk-reward balance. Looking
forward, we aim to use this business line to complement
our disruptive wealth offering and to build a platform which
maximises the full range of synergies between the two business
lines, including cross-selling mortgages to wealth customers or
vice-versa.
discretionary portfolio management, combined with high-quality daily banking functions, including physical and virtual
cards.We bring to market innovative solutions combining our proprietary software with seamlessly aggregated services
from selected partners to create intuitive customer journeys.
Since 2018, we have invested
over €33 million in our
technology platform.
MeDirect proprietary
platform’s design revolves
around six core elements that
prioritize user experience and
interfaces, client experience
management, order orches-
tration, payment execution,
and transaction management.
The mortgage lending platform
leverages on top notch partners
and inhouse Technology and
Product capabilities to build a
best-in-class platform.